RedTail is a journalistic endeavor of award-winning tech reporter Kate Kaye. Launched in October 2018, the site and the one-of-a-kind enterprise reporting you’ll find here were created by Kate out of a sense of necessity and a pure love of reporting with integrity on under-covered issues. Through RedTail, Kate aims to shed light on the issues propelling the AI and broader tech ethics movement.
Kate cares about the impact of technology on everyday people and our daily lives. Throughout her nearly twenty-year reporting career, she has approached her coverage and analysis through that lens. She has focused her reporting on covering areas including the data industry, data privacy, digital political campaigns, voter targeting and mobile location data. Her background in business journalism gives her a unique ability to recognize emerging dynamics as corporate, academic, advocacy and government entities influence and establish AI ethics standards, regulations and policy.
Follow @RedTailAI on Twitter to keep up with this one-of-a-kind enterprise reporting and deep analysis of the AI Ethics movement.
Take a look at some of Kate’s best reporting from throughout her career here.
Who’s Paying for This?
RedTail is not monetized, nor does it have a business model. It currently is enabled solely by the unpaid work of Kate Kaye. Despite its “dot org” and lack of business model, RedTail is not an official non-profit organization; rather, it is a publication of Pandion Media, Kate’s LLC.
Commission Kate Kaye’s AI Ethics Reporting
As a freelance journalist, Kate welcomes interest in commissioned stories for other publications. She’s also an experienced and lively event moderator. Please contact Kate via email at Kate @ RedTailMedia dot org if you’d like to work with her.
What’s Up with the Name?
RedTail has a multilayered meaning. The mission of this project is to watch the AI ethics movement “like a hawk,” hence, the reference to the beautiful Red-tailed Hawk. It turns out the letters A and I are in the name, too, making for a clever-if-unintentional coincidence. In addition, the color red is often associated with danger. RedTail reporting, while recognizing the potential benefits of AI, also sees its risks. And “tail,” well, it’s a homophone for “tale,” a story. (Oh, and Pandion Media is inspired by the Latin genus for the Osprey.)
A Little More about Kate Kaye
To pay the bills, Kate provides content strategy services to select clients who want to produce good for the world.
One of the first journalists to track how political organizations use digital advertising (as early as 2002), she is the author of “Campaign ’08: A Turning Point for Digital Media,” a 2009 book covering the digital media efforts of the 2008 presidential campaigns. Kate has appeared on NPR’s On the Media, Weekend Edition Sunday, and the Brian Lehrer Show, in addition to Fox’s Stossel Show and CBC Radio, and spoken at events held by Yale Law School, Harvard’s Nieman Journalism Lab, ProPublica and Annenberg School of Communications.
Kate serves as a weekly volunteer in the Wildlife Care Center at Audubon Society of Portland, a rehabilitation center for wild birds and other wildlife. She is a baseball fan, music nerd and sometimes record-spinning DJ. Kate currently lives in Portland, OR and spent most of her reporting career in the belly of the beast, Manhattan, NYC.
Please contact Kate Kaye via email at Kate @ RedTailMedia dot org if you’d like to pitch story ideas or news related to AI Ethics, or get in touch for any other reason.