RedTail is a journalistic endeavor of award-winning tech reporter Kate Kaye. Launched in October 2018, the site and the one-of-a-kind enterprise and investigative reporting you’ll find here were created by Kate out of a sense of necessity and a pure love of reporting with integrity on under-covered issues. Through RedTail, Kate aims to shed light on the issues propelling the AI and broader tech ethics movement, along with adjacent issues such as government policy on data use and emerging and algorithmic technologies.
Kate cares about the impact of technology on everyday people and our daily lives. Throughout her twenty-year reporting career, she has approached her coverage and analysis through that lens. She has focused her reporting on covering areas including the data industry, data privacy, digital political campaigns, voter targeting and mobile location data. Her background in business journalism gives her a unique ability to recognize emerging dynamics as corporate, academic, advocacy and government entities influence and establish AI ethics standards, regulations and policy.
Follow @RedTailAI on Twitter to keep up with this one-of-a-kind reporting and deep analysis of the AI Ethics movement.
Take a look at some of Kate’s best reporting from throughout her career here.
Who’s Paying for This?
RedTail is not monetized, nor does it have a business model. It currently is enabled solely by the unpaid work of Kate Kaye. Despite its “dot org” and lack of business model, RedTail is not an official non-profit organization.
Commission Kate Kaye’s AI Ethics Reporting
As a freelance journalist, Kate welcomes interest in commissioned stories for other publications. She’s also an experienced and lively event moderator. Please contact Kate via email at Kate @ RedTailMedia dot org if you’d like to work with her.
What’s Up with the Name?
RedTail has a multilayered meaning. The mission of this project is to watch the AI ethics movement “like a hawk,” hence, the reference to the beautiful Red-tailed Hawk. It turns out the letters A and I are in the name, too, making for a clever-if-unintentional coincidence. In addition, the color red is often associated with danger. RedTail reporting, while recognizing the potential benefits of AI, also sees its risks. And “tail,” well, it’s a homophone for “tale,” a story.
A Little More about Kate Kaye
One of the first journalists to track how political organizations use digital advertising (as early as 2002), she is the author of “Campaign ’08: A Turning Point for Digital Media,” a 2009 book covering the digital media efforts of the 2008 presidential campaigns. Kate has reported for MIT Technology Review, CityLab, NPR and several other media outlets.
She’s appeared on NPR’s On the Media, Weekend Edition Sunday, and the Brian Lehrer Show, in addition to Oregon Public Radio, Fox’s Stossel Show and CBC Radio, and spoken at events held by Yale Law School, Harvard’s Nieman Journalism Lab, ProPublica and Annenberg School of Communications.
Kate spends most of her time in Portland, Oregon, sometimes serving as a volunteer in the Wildlife Care Center at Audubon Society of Portland, a rehabilitation center for wild birds and other wildlife. Kate spent most of her reporting career in NYC. Kate is a baseball fan, music nerd and sometimes record-spinning DJ. She likes to cook and yell at the radio.
Please contact Kate Kaye via email at Kate @ RedTailMedia dot org.